Merge Records Night Nominated for MiLB Promo of the Year

At the end of every season the good folks over at roll out their nominations for the “MiLBYs,” honoring the best plays, top moments, and promotions in Minor League Baseball. We’re particularly stoked to have our Merge Records Night nominated for 2014’s Promo of the Year.

First things first- you can vote an unlimited amount of times (UNLIMITED!) for Merge Records Night to take home the MiLBY. Get to voting HERE. Remember, a vote for Merge Records Night is a vote for good baseball, good music and the magical union of two of the most beautiful things in the universe.

Now, a little recap on said Merge Records Night, held this season on June 5. It was our second event working with the venerable indie giant, who also calls Downtown Durham home. Label co-founder and Superchunk frontman Mac McCaughan threw out the first pitch (bounced it, but whatevs, the dude wrote “Driveway to Driveway” so he gets a pass). Heather McEntire of Mount Moriah sang the National Anthem. The event got some great write-ups in Spin Magazine and the venerable Ben’s Biz Blog (a hat tip to our man Ben Hill for being the driving force in nominating Merge Records Night).

Mac McCaughan of Superchunk after his first pitch on Merge Records Night.

Mac McCaughan of Superchunk (center) after his first pitch on Merge Records Night.

Best of all, the Bulls starting lineup that night received new walk-up music courtesy of Merge bands.  The team at Merge provided a list of songs they thought would work well…tracks that were either up tempo, had a great beat, or just made too much sense not to use. Our marketing team then paired those songs with players, some because they seemed to go well together (“Me & You & Jackie Mittoo” for Mikie Mahtook) and others because they loosely resembled songs that guys normally used (very loosely).

Here’s what we ended up with:


We’re already looking forward to a bigger and better Merge Records Night in 2015. If you’re a Merge/Bulls fan and have suggestions for us, shoot us a tweet or leave a comment below. We leave you with a Spotify playlist of the tracks used for walk-up music this season. Now crank that Neutral Milk Hotel and vote for Merge Records Night as MiLB Promo of the Year!



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